What we created for:
arcade bakehouse
The world can wait when you've got a great cup of coffee and a warm croissant fresh out of the oven. At arcade bakehouse, every pause is meaningful and intentional. This bakery is all about slow, Scandi-inspired vibes and hand-made, from-scratch baked goods.
We worked in partnership with arcade to instil within the brand the idea of 'fika' - A coffee break, but it's more than just having a cup of coffee, it's making time to slow down, pause, and enjoy a sweet treat. We created an organic, crafted brand, hand-painting the logo in ink to ensure it felt that human hands had been involved in its creation - mirroring arcade's hand-kneaded sourdough and bakes.
arcade bakehouse has a sister company, ARCADE Next Level, who stocks arcade bakehouse's stellar baked goods and whizzes them around the country, bringing the energy to events and markets through their mobile coffee trucks. Both businesses work closely in tandem, however they required very different approaches in terms of brand voice and presence, with each brand specifically tailored to its unique audience.
Check out our rebrand of the energetic mobile coffee truck business here.
Scope
Brand Strategy
Identity Design
Print Design
Packaging Design
Website
Identity Design
Print Design
Packaging Design
Website
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