What we created for:
ARCADE Next Level
ARCADE was born out of a desire to build community centred around locally sourced coffee, seriously good food and a shared love for gaming.
We partnered with our client to bring their vision to life - refreshing the brand to feel at home in the modern world, while still celebrating the character and nostalgia of its retro-inspired roots.
ARCADE Next Level is the sister company of arcade bakehouse, who provide the artisan, hand-crafted bakes, while ARCADE Next Level brings the energy to events and markets through their mobile coffee trucks. Both businesses work closely in tandem, however they required very different approaches in terms of brand voice and presence, with each brand specifically tailored to its unique audience.
Check out our rebrand of the provider of ARCADE's fine bakes here.
Scope
Brand Strategy
Identity Design
Website
Identity Design
Website
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